Lacy Ladd
P.O. Box 291 , Weed, Ca 96094
(530) 938-3983
starlingbooks@aol.com www.starlingbooks.net
Website Planning Worksheet
Used in conjunction with the Website Design Contract and Website Content Worksheet which should also be printed out by the client.
This questionnaire is designed to enhance communications between Lacy Ladd and her clients. Why don't you print it on your printer, and have it handy when you discuss your project.. After you've filled in the blanks, please make a photocopy for your records, and mail a signed copy to her. It provides a written memorandum of your mutually-agreed plan.
Organization Name: __________________________
1. Purpose
Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects.
__ To sell products directly taking credit card information over the Internet
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ Other _______________________________________________________
2. Site Organization
Please label the pages you desire..
- 1._____________________________________________
- 2._____________________________________________
- 3._____________________________________________
- 4._____________________________________________
- 5._____________________________________________
- 6._____________________________________________
Total number of pages decided upon ________________
3. Site and Domain Names
Site Name on Masthead: ____________________________________
Domain Name It must be registered through your web hosting service and approved by a domain registration service before you can use it.
Domain name ____________________________ ___Desired ___Already Registered
4. Masthead Graphic
It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc. so we can see how you present your company image.
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy.
__ Photo or drawing of product?
__ Typeface preference __________________________________________
__ Preferred colors in palette (PMS colors?) _______________________________________
__ Other ideas _________________________________________________________
5. Basic Page Elements
These are the important items which appear on nearly every webpage on your site (except the "home" page).
- Page titles which show at top of Web browser only
- Top-of-page graphic based on the design of the masthead graphic
- Page Title in larger type. Heading Font Style: ________________ (recommend Arial Bold)
- Text. Body Font Style: ___________________ (recommend Times New Roman)
- Standard company ID near bottom of page
- E-mail response link to the following e-mail address: _________________________
- Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?
- Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.
______________________________________________________________________________
______________________________________________________________________________
7. Photos, Graphics, Animations, Sound, and Video
This contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send Lacy Ladd. Clipart tends to look a bit tacky on websites. Photos are highly recommended.
Photos you supply either by sending the photos themselves to scan and return, e-mail zip file attachments, or by sending the digitized images on Cd-Rom.
For an extra charge, we can equip your webpages with:
Sound, MIDI musical background for music or voice.
We can also make animations for an extra charge.
Flash Animations
Video clips (using QuickTime)
8. Shopping Cart Forms
Lacy Ladd does not set up sites that use the response form as an order form, since these require secure servers, and secure order pick-up. For a few products she recommends using Paypal with a secure server. Lacy Ladd charges extra to set up that ordering system.
9. Web Hosting Service
Lacy Ladd is not in the web hosting business. She recommends to her clients web hosting services tailored to their specific needs. Please let her recommend a Web host service for you. She requires FTP access.
Web Hosting Service _____________________________________
Phone: _____________________________
E-mail for support or help ______________________________
10. Registering and Advertising Your Website
Consider:
- Advertising your Website to Web search engines that index the Web
- Giving customers a good reason to come by offering them something
- Finding industry-wide linking pages and negotiating reciprocal links to and from their webpages.
- Purchasing Web advertising
- Becoming active in several of the thousands of Internet news groups and mailing lists
- Developing a "signature" mini-ad attached to all your e-mail messages
- Including your e-mail and Web addresses on all your company's print literature, stationery, and display advertising
- E-mail newsletters
- Request an internet counter to track the amount of visitors on your site.
Lacy Ladd will submit your information to a few hightly recommended Web search engines to "register" your website after final payment is received. Before doing this she works with you to get keywords and a carefully constructed 25-word sentence contain the most important keywords.
11. Maintenance
Target Date____________________
Package prices include minor updating over the first six months of the contract. This covers minor price changes, product changes, etc. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new webpage), which is billed at hourly rate.
Target Date for final payment to be made and your Web Site to be advertised: _____________
On behalf of my organization I approve the above plan which I have developed with Lacy Ladd to construct a website, and I authorize Lacy Ladd to use this Website Planning Worksheet as the basis of the project.
Signature _____________________________________ Date _________________
These are the items that will make up the package you'll be sending to Lacy Ladd:
- Website Planning Worksheet
- Website Design Contract
- Written content for your webpages (preferably on a diskette formatted for Word for Windows [2.0, 6.0, 7.0, 8.0, or 2000], Word Perfect [5.1, 6.0+], or other word processor. Lacy Ladd can translate from most word processor formats with ease.)
- Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form. Even better, send a Cd or ZIP disk with your graphics in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX, etc.). If these are in Mac format, make sure each picture has a 3-digit extension, such as .jpg to indicate the format in which it is given.
- Your company logo (if any)..
- Samples of your printed materials -- brochures, letterheads, cards, booklets, etc. -- so Lacy Ladd can see how you present your company image.
Check for at least 50% of the total.
You may send your package to Lacy Ladd, by US mail to our post office box:
P.O. Box 291
Weed , CA 96094 , USA
or by UPS, FedEx, etc. to our physical address:
5312 Spearpoint Road
Lake Shastina , CA 96094 , USA
“I am looking forward to receiving your materials and constructing your website!”
Form last updated April, 2007